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Americans are having fewer babies — and pampering them with luxury diapers

Marcus Chen
Managing Editor · Thursday, October 22, 2026 at 9:28 PM · 1 min read
Americans are having fewer babies — and pampering them with luxury diapers — MarketWatch, Denver Business news
Image: MarketWatch

“Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.

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